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RetailTribe Campaign Overview
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Content designed to inspire your regular golfers in the 18-9 handicap range to invest in a medium-term coaching programme.
Using the research published by Golf Monthly using the Arcoss Data, this content identifies 4 areas of difference in shot-making performance between an 18-handicap and scratch golfer.
Content mail/post 1: Contact you for a swing assessment or playing lesson
Content mail/post 2: Contact you for a pitching/chipping assessment
Content mail/post 3: Contact you for lag putting Drills or lesson
Content mail/post 4: Contact you to add yards to their tee shots
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There are 4 email articles, 1 web article that consolidates all 4 email messages, and 5 posts (or Pins).
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Use the opportunity to create and publish a social post linking to this web article. It will create an exciting feed and allow more golfers to engage with you.
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Good
Be prepared with pricing for the ‘Swing Assessment’, ‘Playing Lesson’, ‘Quick Short-Game Assessment' (just the pitch and chip shots), and ‘Tee-shot Assessment’. Make sure you respond to contacts.
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Better
Be prepared with a medium-term subscription coaching programme. You want to exploit the message of ‘18 to Scratch’ to convert golfers into an improvement programme. Two you might have would be: ‘Break 80’ (for those starting from the 18 to 12 handicap
range) and ‘Break 75’ (for those with lower handicaps).
If you’d like a special mail to promote these or programmes like it, please contact us.
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Best
There are great story opportunities with this campaign:
1. Try and create 3 or 4 social posts that highlight what was discovered with golfers who did come for any of the assessments. Each post is an opportunity to: a) hero a
customer; b) briefly show how your insight made an instant improvement; c) inspire other golfers to contact you.
2. You want to find golfers willing to take on the medium-term improvement challenge of getting as close as possible to scratch. For each of these golfers, publish a once-a-month update on where they are on their journey. Use your email newsletter and social space to publish these stories.
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Use this campaign to maximize your coaching revenue. Let us know when to add this campaign to your schedule, and we'll set it up for you.
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